Chevrolet is asking the influencers and trendsetters attending the South by Southwest (SXSW) interactive, film and music festival to help design the interior of its latest concept cars, the Tru 140S and the Code 130R. SXSW is the first of many non-automotive venues where Chevrolet will ask buyers to share their ideas for these vehicles.
Targeted for the Millennial age group, Chevrolet wants its latest concept cars to reach the next generation of buyers. Over the past year, Chevrolet has engaged with young consumers across the United States to better understand the styling and functionality they desire, and the company plans to use crowd-sourcing kiosks at auto shows and events around the country to continue gather input.
“There are more than 80 million American consumers approaching 30 years old, and they represent 40 percent of today’s potential car buyers – this is a tremendous opportunity for Chevrolet,” said Christopher Perry, vice president Chevrolet Global Marketing and Strategy. “We want to build authentic and meaningful relationships with these customers on their terms. We want to hear what they have to say, engage them in our design process and give them what they want – not what we think they want.”
For more information about the Tru 140S and the Code 130R, and to share feedback, visit Chevrolet’s Facebook page. To see what Chevrolet is up to in Austin, visit Chevy.com/SXSW for regularly updated videos and photos from SXSW. Chevrolet will also be active on Twitter @ChevyLife and Facebook.com/Chevrolet sharing updates from the festival. Join the conversation at
#ChevySXSW.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at
www.chevrolet.com Courtesy of Media.GM
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